Most founders are closer to a great brand than they think.
We just help you unlock it.
our work, their words
Swati brought clarity to our D2C growth strategy, challenging us to think beyond offer-led promotions and focus on communication-led engagement.
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Her ability to ask the right questions and craft impactful campaigns helped us ideate fresh growth levers for sustainable brand-building in a competitive market.
Swati has a rare ability to zoom out, make sense of complexity, and bring teams, goals, and priorities into clear alignment.
Her thinking around brand is clear and connected—she sees how strategy, teams, and execution all fit together.
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The systems she built for us were both practical and people-friendly.
Working with her helped me cut through the noise. It wasn’t just about finding answers; it was about creating clarity, direction, and a steady sense of progress.
Like many non-marketing founders, we were nervous about starting our brand journey. But Swati and her team made it feel effortless. They didn’t just define our brand, they brought it to life at every touchpoint in ways that were both meaningful and memorable.
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With their roll-up-your-sleeves approach and a network of top-notch partner agencies, they blended sharp creative thinking with grounded business sense. All we had to do was trust the process.
Today, brand isn’t a separate function at Kiwi; it’s part of our DNA. And that’s thanks to The Brink.
the crew
Swati Mohan (Founder)
CMO Netflix I CBO Heads up for Tails I Managing Director - National Geographic I GrowthX Director - 'Brand-led-growth'
More on Swati
An award winning industry leader with over two decades in global media and consumer tech businesses in India.
She has launched and scaled global players like Netflix and National Geographic pushing boundaries on growth via innovative marketing, content, partnerships and pricing models.
She has been an Advisor to Indian Founders and CEOs, bringing a sharp lens to brand strategy, digital transformation, and organisational health.
As the GrowthX Programme Director for "brand-led-growth", she helps shape how early- and growth-stage companies think about brand as a business lever.
Nikhil Kant (Uber, Even Health)
A senior marketing leader known for setting up many global and Indian digital brands like Uber and Even Healthcare from the ground up.
Nikhil brings a unique blend of creativity, strategic expertise and technological insight and has trained more than 5,000 professionals on Generative AI.
Aarushi Punia (GrowthX, Kiwi)
A growth operator who turns consumer insight into strategic action. She’s helped shape brand narratives for early stage brands like Kiwi and GrowthX and launched campaigns grounded in real user behaviour.
Aarushi pairs strategic thinking with hands-on project management to drive clarity, alignment, and execution across teams.
Hari Sankar (Roposo, The Glitch)
A builder of brands and stories, known to be the driving force behind social content strategies for brands like Netflix, Glance & Spoken Fest.
He toggles between creative and strategy, specialising in organic social growth and communications.
He is also a seasoned marketeer, ex-entrepreneur & podcast host.
brands behind our story
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We’re not here to sell you stuff you don’t need. We’re here to help you get sharper, clearer, and faster at the things that matter.
No fluff. No noise. Just the work.
Write to us at:
team@thebrink.in